Funnel Display

Funnel Display is a display sans serif designed to bring clear emphasis to prominent text. Its broad weight range makes it adaptable for headings, labels, and other short passages where scale and contrast matter. With a single normal style and variable format, it can support controlled adjustments while keeping the overall look consistent.

Best suited for: Use Funnel Display for website headlines, campaign titles, poster text, navigation labels, packaging details, and presentation covers. It can also work for short pull quotes or section markers when you want the type to carry more visual weight than surrounding text. For extended reading, test carefully at the intended size.

Design considerations: The lighter 300 weight can create a more open, restrained headline, while 500 and 600 offer stronger definition for subheads and interface elements. Weights from 700 to 800 provide pronounced emphasis for compact display settings. Since the family is normal-style only, build variation through size, spacing, weight, and layout rather than italics.

Pairing guidance: Balance its display role with a calm text sans serif or a readable serif for longer copy. A companion with moderate proportions and less visual density can help smaller paragraphs recede, while a restrained neutral face may suit functional labels. Keep the pairing simple, and let differences in size and role establish hierarchy.