Economica

Economica is a sans-serif family with a compact, narrow appearance that can help fit clear text into limited space. Its regular and bold weights, along with upright and italic styles, give it enough range for short headings, labels, and supporting text without making the layout feel crowded.

Best suited for: Try Economica for headings, navigation labels, posters, captions, menus, and compact interface elements. The narrower proportions can be useful where horizontal space is tight, while the bold weight can separate titles or key details from surrounding information.

Design considerations: Use the regular weight for supporting copy and the bold weight for emphasis, section titles, or stronger labels. Italic can add contrast to notes, secondary references, or highlighted phrases. For longer passages, allow comfortable line spacing and check the text at its actual display size.

Pairing guidance: Balance Economica with a more open sans-serif or a readable serif that has calmer proportions. A companion with moderate width and restrained detail can improve body-text comfort, while a neutral display face may help create hierarchy without competing with Economica’s condensed feel.